This video produced by Julie Bolden. Her work can be viewed at www.juliebolden.com.
Shift – Process
Shift
BRANDING, PRINT, DIGITAL, MOTION
Shift is an awareness campaign presenting facts and myths about the heroin epidemic in Southwestern Ohio. After anonymously interviewing our peers and neighbors, we gathered opinions and points of view to better understand the perception of this epidemic. We paired real quotes with hard-hitting facts to create a dynamic, and perhaps controversial, media campaign. Included are posters, social media graphics, and a motion piece. A collaborative effort with designers Julie Bolden, Blake Juras, and Abby Lowenstein.